Trevor Justice Portfolio

Billboard design created for local marketing efforts for the EOD x Carolina Hurricanes RTD. With consumers reporting that the physical size of the product was deterring them from making a purchase compared to other options, this billboard aims to educate the consumer on how the RTD is the better choice. The billboard was designed in Illustrator, while the can elements were both designed in Photoshop. The ‘LIGHT BEER’ element aims to resemble the leading competing alcoholic beverage within the Lenovo Center.